About Babe Farms

Judy Lundberg, CEO of Babe’ Farms, Inc. with her family; son, Jeff Lundberg (VP of Operations) his wife Kelli and children Eddie and Karli.

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Will Souza, founder of Babe’ Farms.

Babe’ Farms was founded in March of 1986 by Will Souza and four partners.  With deep roots in the Santa Maria Valley, Mr. Souza was a well-established, third generation farmer of conventional vegetables.  Inspired by his extensive travels throughout Europe, where he discovered the availability and popularity of baby-sized fresh produce, a new company, “Babe’ Farms”  was born.

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Sarah Kearney, Babe’ Farms first “poster babe”

Will Souza

Judy Lundberg, CEO of Babe’ Farms, Inc. with her family; son, Jeff Lundberg (VP of Operations) his wife Kelli and children Eddie and Karli.

Babe' Farms Family

Now, after more than twenty years in operation, Babe’ Farms continues to be a family style farming business, owned and operated by one of the original partners, Judy Lundberg and her son Jeff.

Maintaining superior quality, innovation, and genuine customer relationships, is the essence of Babe’ Farms and the legacy of its founder.